|Spitting frank street tales about his troubled past, San Francisco rapper Prezi’s story is one of personal redemption. Reflecting on the day-to-day pressure of avoiding legal troubles and providing for his family, Prezi shows off his star power in “Game Time.” Rocking a pair of Beats headphones at his local gym, Prezi demonstrates considerable ability on the hardwood, nailing jumpers as he speaks on his life story: “Sticky situations, I’m a product of that/Ya headin’ up dope feuds, am I a product of crack?/To the rack, Mike Jordan from the baseline/But I just need one shot when it’s game time.” Premiered by L.A. Leakers, “Game Time” is the latest video from Do Better, Prezi’s recent album, following the VIBE-premiered “Rat Too,” which boasts an appearance from Lil Blood. Featuring appearances from Mozzy, Philthy Rich, OMB Peezy, Lil Yee, Tree Thomas, and Skooly, Do Better arrived via EMPIRE.
Born and raised in the Hunter’s Point neighborhood of San Francisco, Prezi raised his profile to regional stardom in 2017. Prezi found his greatest success in the summer when he released “Do Better,” an aspirational mob anthem that delves deep into the young rapper’s past life of crime and legal struggles as he vows to improve his life and make it easier on his family. Promoted by local outlets such as The Thizzler and 106.1 KMEL and promoted by rappers such as Philthy Rich, grew into a massive street hit, collecting nearly 5 million views on YouTube, over 3 million plays on SoundCloud, and over 1 million streams on Spotify. The success of the song spawned an all-star remix, featuring Philthy, along with Prezi’s kindred spirits Mozzy and OMB Peezy, which has over 11 million views. Capitalizing on the song’s success with an appearance as a guest of Ty Dolla $ign at KMEL’s Summer Jam, appearing on “Hot Hand” with Berner and Young Dolph, and earning a successful follow-up with “Family,” (1.2 million views on YouTube), Prezi is ready to burst out of the Bay and reach a national audience. In January, Prezi shared the video for the P-Lo and Reece Beats-produced “Old Ways,” a stylish and charming representation of Prezi’s everyday life.